Heartlands Metal Craft Privacy Policy

Marketing Data

Heartlands Metal Craft Limited uses a number of methods to keep previous and potential customers informed about our latest offerings and services.

Email Marketing

Heartlands Metal Craft Limited maintains several email marketing lists across its various websites.

At the very least, the Marketing Data in these lists consists of your email address, as well as when and to which marketing list you signed up to.

Depending on the email list you opt-in to, additional information such as your name, company name, customer group and industry may be included in our Marketing Data.

When you sign up for an email marketing list, we will always make it clear what information is being added to our marketing list.

This data will not be used in combination with any other information we hold about you without your express permission.

Google Analytics Data

Heartlands Metal Craft Limited uses Google Analytics to analyse how visitors use our site.

If you opt-in to Google Analytics, a cookie is stored on your computer that contains a unique, anonymised ID. This unique ID is a random collection of letters, numbers and symbols, and does not contain any other personally-identifiable information which you may provide to us in another context. The client ID is used to differentiate you from other visitors, as well as determine whether you are a first time or returning visitor.

When Google Analytics is enabled, various details about your computer, browser and visit behaviour are passed on to Google. This information may include, but is not limited to:

• Your IP Address
• An estimate of what browser and operating system you are using to visit our site
• What pages you visit and how long for

Your IP address is collected by the Google Analytics service purely for the purpose of determining the approximate geographic location of visits. Google does not share your IP address with us, and only provides us with an anonymous, approximated geographic location. Heartlands Metal Craft Limited employs Google Analytics’ optional IP Anonymization feature. This features removes the final set of digits of your IP address, in order to provide a more anonymised and less accurate estimation of your location.

The techniques that Google employ do not collect personal information such as your name, email address, postal address, or telephone number.

We will not link, or seek to link, any of the above information with any personally identifiable information we hold about you.

Raw Access Logs

Heartlands Metal Craft Limited uses various technologies to log traffic across our websites. The majority of this data is anonymous, and is not linked to any IP addresses or other personally identifiable information.

However, in addition to this anonymous data, Heartlands Metal Craft Limited keeps raw access logs. These raw access logs store the following information about visitors each time a page is accessed:

• IP Address
• User Agent String
• What resource was accessed
• What time it was accessed

These raw logs do not contain any other information. The data transferred between your computer and our servers is not logged, only the page accessed.

Heartlands Metal Craft Limited keeps these raw logs in order to:

• Ensure network and information security.
• Ensure we can resist malicious actions that compromise the security of our systems and data, such as brute force entry, DDOS and DOS attacks.

Any data that contains personally identifiable information will be kept for no longer than one month.

However, if we believe an IP Address or range of IP addresses to be behind malicious actions that threaten the security and upkeep of our systems, they will be kept on file as long as we believe they may cause us harm, in order to prevent repeat behaviour.

Enquiry Details

When completing the contact form, the following information is passed on to our internal technical or sales support teams:

• Name
• Telephone number
• Email (optional)
• Your address (optional)
• Any information inputted into the message field

Our policies for email retention differ depending on the purpose of the email message, as well as the content of each particular message. Enquiries sent through this form will be kept at a minimum for as long as an enquiry or support case is still ongoing.

Emails may be archived for a longer period if we believe it necessary to keep the email as a record of fact (i.e. if we believe a dispute over the nature or timing of events may occur).

At most, email communications that do not need to be archived for any legal reasons (such as for accounting and VAT records, or if we believe an email may be relevant to any upcoming legal proceedings) will be kept for no longer than 2 years.

• Consent: By completing the enquiry form, you have given clear consent for us to process your personal data for a specific purpose.
• Contract: If you have requested a quote, processing this data is necessary as you have asked us to do something before considering whether to enter into a contract with us.

• When using the “Search for address” field, the postcode you enter is passed on to our address lookup service, PCA Predict. In addition, your IP address is shared with PCA Predict in order to prevent abuse and overuse of this facility. PCA Predict is the trading name and a trademark of GB Group plc. (Company registration number 02415211)
• Otherwise, these details will never be passed onto a third party unless:
  • we have your express permission beforehand; or
  • are required to do so by law (see Introduction section).